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PRESS RELEASE BOULDER, COLO., May 26, 2026 (PR NEWSWIRE) GBHD Rebrands as Field First Communications at 10-Year Milestone ​ Woman-owned marketing and communications firm unveils new name reflecting hands-on, industry-immersed approach​. After ten years as Get Back Here Dog (GBHD), Colorado-based marketing and communications firm is officially stepping into a new chapter under the name Field First Communications. Founded in 2016 by Creative Director Liz Deets, the agency has

Some of the most important companies in America still treat branding like a side project. We see it constantly: at tradeshows, site visits, dealer meetings, industry events, inside trade pubs, on trucks, on websites, in recruiting materials, and across sales decks held together by three different logos and a PDF exported sometime around 2014. Meanwhile, the actual companies behind those materials are often incredibly impressive. These are the businesses building infrastructur

We spend a lot of time working around products that are objectively good for people. Healthy foods. Natural fibers. Ingredient systems. Agricultural products backed by decades of research and real-world benefit. And one thing keeps coming up: Just because something is better for people doesn’t mean people automatically choose it. That’s the hard part. Because most consumer decisions are not made logically. They’re made quickly, emotionally, habitually, socially, and usually w

Big influencers have their place. So do celebrity partnerships, paid media, PR, email, retail, events, and all the other pieces of the marketing machine. But if your next campaign doesn’t at least consider micro or smaller creators, you’re probably leaving trust on the table. Not every product needs a famous face. Some products need the right person, talking to the right audience, in a way that feels like it belongs there. That’s where smaller creators get interesting. Trust

Not every project needs a national rollout, a tradeshow booth, or a stakeholder alignment workshop. Sometimes the work is a ski patch. Or a honey label. Or a croquet club emblem that accidentally turns into merch. We love those projects just as much. Because while a lot of our work lives in big industries, associations, infrastructure, agriculture, and large-scale communications systems, we’ve always believed branding works best when it means something to the people actually

Libraries might be one of the most misunderstood institutions in America. Not because people dislike them. Quite the opposite, actually. Libraries consistently rank among the most trusted public institutions in the country. The issue is perception. A lot of people still think of libraries as: quiet buildings rows of books storytime maybe printing a document when your home printer betrays you again Meanwhile, modern libraries are out here doing workforce development, early lit