Stay updated with the latest happenings at Field First

PRESS RELEASE BOULDER, COLO., May 26, 2026 (PR NEWSWIRE) GBHD Rebrands as Field First Communications at 10-Year Milestone ​ Woman-owned marketing and communications firm unveils new name reflecting hands-on, industry-immersed approach​. After ten years as Get Back Here Dog (GBHD), Colorado-based marketing and communications firm is officially stepping into a new chapter under the name Field First Communications. Founded in 2016 by Creative Director Liz Deets, the agency has

Some of the most important companies in America still treat branding like a side project. We see it constantly: at tradeshows, site visits, dealer meetings, industry events, inside trade pubs, on trucks, on websites, in recruiting materials, and across sales decks held together by three different logos and a PDF exported sometime around 2014. Meanwhile, the actual companies behind those materials are often incredibly impressive. These are the businesses building infrastructur

We spend a lot of time working around products that are objectively good for people. Healthy foods. Natural fibers. Ingredient systems. Agricultural products backed by decades of research and real-world benefit. And one thing keeps coming up: Just because something is better for people doesn’t mean people automatically choose it. That’s the hard part. Because most consumer decisions are not made logically. They’re made quickly, emotionally, habitually, socially, and usually w

Big influencers have their place. So do celebrity partnerships, paid media, PR, email, retail, events, and all the other pieces of the marketing machine. But if your next campaign doesn’t at least consider micro or smaller creators, you’re probably leaving trust on the table. Not every product needs a famous face. Some products need the right person, talking to the right audience, in a way that feels like it belongs there. That’s where smaller creators get interesting. Trust

Not every project needs a national rollout, a tradeshow booth, or a stakeholder alignment workshop. Sometimes the work is a ski patch. Or a honey label. Or a croquet club emblem that accidentally turns into merch. We love those projects just as much. Because while a lot of our work lives in big industries, associations, infrastructure, agriculture, and large-scale communications systems, we’ve always believed branding works best when it means something to the people actually

Libraries might be one of the most misunderstood institutions in America. Not because people dislike them. Quite the opposite, actually. Libraries consistently rank among the most trusted public institutions in the country. The issue is perception. A lot of people still think of libraries as: quiet buildings rows of books storytime maybe printing a document when your home printer betrays you again Meanwhile, modern libraries are out here doing workforce development, early lit

10 Things We’ve Learned Since Starting GBHD (Now Field First) Ten years ago, “Get Back Here Dog” was supposed to be a temporary name. The fact that it lasted a decade is actually hilarious. What started as a scrappy little creative business somehow became a real company; one with clients across the country, work reaching global markets, and a team spread across different corners of the U.S. (and occasionally the world) helping good organizations communicate more clearly and m

We've recently been sitting in conversations, panels and webinars about GLP-1s, Ozempic, food behavior, and retail trends and they left us mostly thinking the same thing: A lot of food brands are dramatically underestimating how big this shift could become. Not because everyone is suddenly going to stop eating. And not because we’re doctors. We are very much not doctors. But from a marketing and communications standpoint? The consumer mindset around food is clearly changing.

We’ve worked across a weirdly wide range of consumer brands over the years: cannabis, prepared meals, beauty, beverage, ingredient marketing, wellness, hair care, and food systems that eventually end up in somebody’s grocery cart. Different industries. Same reality: People make fast decisions when it comes down to them standing in the middle of an aisle. And lately, those decisions are getting even faster, more emotional, more price-conscious, and way more selective. A few th

Some of the most important branding work we do is work the public will never see. Not the website. Not the campaign. Not the social media post. Not the tradeshow booth. We’re talking about: ☑️ employee entrances ☑️ locker rooms ☑️ break rooms ☑️ onboarding materials ☑️ internal messaging ☑️ environmental graphics ☑️ recruiting touchpoints ☑️ internal presentations ☑️ shop walls ☑️ hallways ☑️ meeting spaces The places employees see every single day. And we think that work mat

Library branding projects are never really just branding projects. They’re trust projects. Community projects. Staff-pride projects. “Please help us explain what we actually do now” projects. And that’s what makes them so good. Because libraries are wildly relevant. They’re just not always perceived that way. The old public shorthand is still: books, quiet rooms, maybe storytime. The reality is much bigger. 95% of public libraries offer formal or informal digital literacy tra

There’s a very specific kind of tension we keep running into lately. The organizations doing genuinely important work, libraries, economic development groups, manufacturers, associations, long-standing community institutions, know they need to evolve. They can feel it. Staff can feel it. Leadership can feel it. Their audiences can definitely feel it. But they’re also terrified of losing the trust they spent decades building. And honestly? Fair. A lot of these organizations we

A look at what happens when an industry decides it’s time to modernize the way it communicates. We just added a new case study to the site featuring our ongoing work with the American Sheep Industry Association one of the most layered, interesting, and genuinely hardworking groups we’ve had the chance to work alongside. Some final thoughts before you dive into the case study: Reaching nearly 100,000 sheep producers nationwide means every word has to balance credibility, clari

A lot of agencies can do strategy from a conference room. We’ve just never found that to be the best place to understand how things actually work. So we spend a lot of time on-site; At trade shows; On jobsites; In processing facilities; Inside libraries; At conventions; On ranches; In manufacturing plants; At industry meetings; Inside operations most people never see firsthand. And yes, occasionally in a rental car eating gas station almonds while trying to rewrite a presenta

A lot of industrial and infrastructure companies are still recruiting like it’s 2007. A stock photo. A list of requirements.“Competitive pay.”“Family atmosphere.” Maybe a blurry photo of a truck if we’re lucky. Meanwhile, the companies actually winning talent are communicating something much more important: Why should somebody choose this job over the other five offers they could probably get this week? That’s the real recruiting question now. And no, this isn’t about “sellin

There’s a lie a lot of agencies like to sell: Bigger team = better work. Sometimes that’s true. If you need 47 people, six departments, a procurement portal, and three months to schedule a kickoff, by all means. But a lot of the time? Bigger just means slower. More layers. More handoffs. More meetings about the meeting. More people who have an opinion but not a job to do. We’ve built Field First differently on purpose. Small. Senior. Fast-moving. Built around people who know