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10 Things We’ve Learned Since Starting GBHD (Now Field First) Ten years ago, “Get Back Here Dog” was supposed to be a temporary name. The fact that it lasted a decade is actually hilarious. What started as a scrappy little creative business somehow became a real company; one with clients across the country, work reaching global markets, and a team spread across different corners of the U.S. (and occasionally the world) helping good organizations communicate more clearly and m

We've recently been sitting in conversations, panels and webinars about GLP-1s, Ozempic, food behavior, and retail trends and they left us mostly thinking the same thing: A lot of food brands are dramatically underestimating how big this shift could become. Not because everyone is suddenly going to stop eating. And not because we’re doctors. We are very much not doctors. But from a marketing and communications standpoint? The consumer mindset around food is clearly changing.

We’ve worked across a weirdly wide range of consumer brands over the years: cannabis, prepared meals, beauty, beverage, ingredient marketing, wellness, hair care, and food systems that eventually end up in somebody’s grocery cart. Different industries. Same reality: People make fast decisions when it comes down to them standing in the middle of an aisle. And lately, those decisions are getting even faster, more emotional, more price-conscious, and way more selective. A few th

Some of the most important branding work we do is work the public will never see. Not the website. Not the campaign. Not the social media post. Not the tradeshow booth. We’re talking about: ☑️ employee entrances ☑️ locker rooms ☑️ break rooms ☑️ onboarding materials ☑️ internal messaging ☑️ environmental graphics ☑️ recruiting touchpoints ☑️ internal presentations ☑️ shop walls ☑️ hallways ☑️ meeting spaces The places employees see every single day. And we think that work mat

Library branding projects are never really just branding projects. They’re trust projects. Community projects. Staff-pride projects. “Please help us explain what we actually do now” projects. And that’s what makes them so good. Because libraries are wildly relevant. They’re just not always perceived that way. The old public shorthand is still: books, quiet rooms, maybe storytime. The reality is much bigger. 95% of public libraries offer formal or informal digital literacy tra

There’s a very specific kind of tension we keep running into lately. The organizations doing genuinely important work, libraries, economic development groups, manufacturers, associations, long-standing community institutions, know they need to evolve. They can feel it. Staff can feel it. Leadership can feel it. Their audiences can definitely feel it. But they’re also terrified of losing the trust they spent decades building. And honestly? Fair. A lot of these organizations we