Press Release: GBHD Rebrands as Field First Communications at 10-Year Milestone
- 6 days ago
- 2 min read
Updated: 2 days ago
PRESS RELEASE
BOULDER, COLO., May 26, 2026 (PR NEWSWIRE)
GBHD Rebrands as Field First Communications at 10-Year Milestone
Woman-owned marketing and communications firm unveils new name reflecting hands-on, industry-immersed approach. After ten years as Get Back Here Dog (GBHD), Colorado-based marketing and communications firm is officially stepping into a new chapter under the name Field First Communications.
Founded in 2016 by Creative Director Liz Deets, the agency has grown from a scrappy startup with an intentionally temporary name into a nationally recognized firm serving industries ranging from agriculture and tourism to libraries, economic development, manufacturing, and trade associations. The new name reflects how the company has always worked: shoulder-to-shoulder with clients, inside industries, and close to the action.
“Get Back Here Dog was never supposed to last ten years,” said Liz Deets, founder and creative director of Field First Communications. “It started as a placeholder name and somehow grew into a business we’re incredibly proud of. But at this point, we wanted a name that reflected the way we actually operate: close to the work, alongside our clients, and willing to get into the messy middle to help move things forward. Field First just fits.”
Over the last decade, the firm has helped:
A Fortune 5 company scale from 64,000 to 350,000 employees
Public libraries raise millions in private funding
National agriculture organizations unify brand voices across global markets
Tourism, economic development, and manufacturing organizations modernize communications and grow visibility
The agency has become especially known for its work in American agriculture, where the team has worked directly with producers, cooperator groups, and commodity organizations across the country.
In just the last six months, the Field First team has found itself:
In 7 combines and tractors
On the main stage at the annual U.S. Agricultural Export Development Council conference
Acting as editor in chief for 2 industry trade magazines
Inside processing facilities and mills
Painting and stamping Volvo tractor tracks and wheels as part of a recruitment campaign
Working shoulder-to-shoulder with food and fiber producers and association leaders across 6 states
While the name is changing, the company says its personality and approach are not. “We hope people still call us the Dawgs,” Deets added. “That’s part of our history and honestly part of our charm.” The rebrand includes a new visual identity, website, and updated digital presence, all launching under Field First Communications this spring. For more information, visit: gofieldfirst.com.
About Field First Communications
Field First Communications is a woman-owned marketing and communications firm specializing in brand strategy, storytelling, public relations, digital communications, and industry positioning. Formerly known as Get Back Here Dog (GBHD), the firm works shoulder-to-shoulder with organizations across agriculture, tourism, economic development, manufacturing, libraries, and trade associations to help move ideas into action. Known for its hands-on approach and deep industry immersion, Field First partners with clients nationwide to build brands, unify messaging, grow visibility, and create meaningful momentum. Learn more at gofieldfirst.com
Media Contact
Liz Deets
Field First Communications