Stay updated with the latest happenings at Field First

A look at what happens when an industry decides it’s time to modernize the way it communicates. We just added a new case study to the site featuring our ongoing work with the American Sheep Industry Association one of the most layered, interesting, and genuinely hardworking groups we’ve had the chance to work alongside. Some final thoughts before you dive into the case study: Reaching nearly 100,000 sheep producers nationwide means every word has to balance credibility, clari

A lot of agencies can do strategy from a conference room. We’ve just never found that to be the best place to understand how things actually work. So we spend a lot of time on-site; At trade shows; On jobsites; In processing facilities; Inside libraries; At conventions; On ranches; In manufacturing plants; At industry meetings; Inside operations most people never see firsthand. And yes, occasionally in a rental car eating gas station almonds while trying to rewrite a presenta

A lot of industrial and infrastructure companies are still recruiting like it’s 2007. A stock photo. A list of requirements.“Competitive pay.”“Family atmosphere.” Maybe a blurry photo of a truck if we’re lucky. Meanwhile, the companies actually winning talent are communicating something much more important: Why should somebody choose this job over the other five offers they could probably get this week? That’s the real recruiting question now. And no, this isn’t about “sellin

There’s a lie a lot of agencies like to sell: Bigger team = better work. Sometimes that’s true. If you need 47 people, six departments, a procurement portal, and three months to schedule a kickoff, by all means. But a lot of the time? Bigger just means slower. More layers. More handoffs. More meetings about the meeting. More people who have an opinion but not a job to do. We’ve built Field First differently on purpose. Small. Senior. Fast-moving. Built around people who know